A pricing error by Apple briefly led to a significant discount on one of its accessories.

The online Apple Store incorrectly priced an Apple accessory allowing some to take advantage of the pricing.

With Black Friday approaching and the possibility of the second-generation AirTags being released soon, a price reduction on the current AirTags would not be unexpected. However, a recent significant price drop on the 4-pack may have been an error.

The biggest indication of a mistake was that the price of a single AirTag remained at $29. This meant customers could buy one AirTag for $29 or four for the same price, making the 4-pack the obvious choice.

The $29 price for the 4-pack of AirTags was indeed an error, and Apple quickly corrected it on its website. Subsequently, the company began canceling orders placed at the incorrect price. Customers who ordered the 4-pack for $29 are advised to check their order status.

It is unknown how many 4-packs were sold at the discounted price. Due to deliveries for the 4-pack being delayed until late November or early December, Apple potentially faced a substantial revenue loss.

Apple is within its rights to cancel orders made at the incorrect price. The Apple Store Purchase Policies state that Apple can change product prices at any time and correct unintentional pricing errors. In some cases, Apple did not cancel orders but adjusted the price from $29 to $99.

The Apple Store policies also state that Apple can refuse or cancel any order or limit the quantity of items ordered. Despite this, some customers who paid $29 for their 4-pack of AirTags were able to receive them before Apple rectified the error by picking them up in person or using couriers for delivery.

Those who missed out on the discounted AirTags may want to consider waiting for the AirTags 2 (code-named B589). This updated model will reportedly have support for the second-generation Ultra Wideband (UWB) chip, the same one used in iPhone 15 models. The new chip should extend the Precision Finding range to 30-90 meters (98 to 295 feet).

This enhancement should improve the ability to locate tagged items in larger areas like parks, parking garages, and airport terminals.