According to some, Samsung's innovation is now primarily driven by competition with Apple.

Unfortunately, it seems like Samsung no longer rushes to innovate its products, waiting instead for Apple to make the first move.
Samsung seems to be drawing inspiration from Apple regarding software. The Now Bar feature mirrors Apple’s Dynamic Island. Recent iterations of One UI show similarities to iOS, especially in user interface navigation. Fortunately, One UI maintains its distinctiveness, unlike some other operating systems.
The new Galaxy XR headset shares visual similarities with the Apple Vision Pro and provides a more budget-friendly option with Android XR content. This follows past criticism of Samsung for copying Apple's earphone and smartwatch designs, but this resemblance is more striking. The Galaxy XR seems intended as a temporary product while Samsung develops augmented reality glasses, mirroring Apple's approach with the Vision Pro.
The question remains why the Galaxy XR's design is so similar and why Samsung re-entered the extended reality market only after Apple's entry into mixed reality headsets.
This raises concerns about Samsung's future product development.
While the Galaxy Z Fold 8 will likely be impressive, its continued development might depend on the success of a foldable iPhone. The adoption of silicon carbon batteries in Galaxy phones could be contingent on Apple's choices.
The Galaxy S26 may only offer minor improvements over the S25 due to Samsung's focus on the foldable iPhone. A Samsung smart glasses release might coincide with Apple's.
Samsung once impressed with genuine innovation. Now, the company appears to be waiting for Apple before making its own advancements, possibly because Chinese smartphone companies do not pose as significant a threat in the U.S. market as the iPhone.