Amazon is rolling out a new system that uses in-store cameras to track shoppers and analyze their behavior.
Lens Live turns your phone into a shopping radar, instantly spotting products and matching them on Amazon.
Amazon's Lens Live feature is integrated within the Amazon Lens app. | Image – Amazon
Users can select items visible through their camera to magnify them, easily put products in their online cart using the + symbol, or save items to a wish list using the heart symbol, all without exiting the camera function.
Lens Live is part of the Amazon Lens application. | Image – Amazon
Amazon is incorporating Rufus to enhance Lens Live by making it more interactive. Shoppers will see brief questions and overviews of products under the image carousel, offering quick insights into a product's key features. This allows users to research and shop simultaneously, preventing the need to navigate through detailed product pages.
Rufus is also integrated. | Image – Amazon
This launch represents Amazon's continued investment in AI. Recently, the company has introduced Rufus, enhanced product feedback, apparel fit tools, AI-created audio synopses, and other features. Lens Live takes advantage of a common practice where consumers check Amazon for better prices while in stores.
This function uses Amazon SageMaker for extensive machine learning, operating on Amazon OpenSearch which is managed by AWS.
"Iconic Phones" will be released this fall.
We are excited to share that we have been developing a special project over the last year, which will be available in a few months.
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Rufus is also integrated. | Image – Amazon
We are excited to share that we have been developing a special project over the last year, which will be available in a few months.
"Iconic Phones: Revolution at Your Fingertips" is an essential book for technology enthusiasts, chronicling the technological advancements of the 21st century. Additional information is available via the provided link.