Analysts suggest Verizon's new CEO should capitalize on T-Mobile's newfound vulnerabilities in the market.

Verizon has a new CEO with wireless experience, and an aggressive approach could help end T-Mobile's reign.
Analysts believe Verizon's competitors should prepare for potential changes as new CEO Schulman aims to reduce costs and drive growth. Sam McHugh of BNP Paribas noted investor concerns that Verizon might become more aggressive in wireless to protect its market share after the CEO change was announced on Monday.
Following Monday's announcement, AT&T and T-Mobile shares initially dropped as investors anticipated actions from Verizon's new CEO that could negatively impact the wireless competition. However, both stocks recovered today, with AT&T increasing by 1.12% and T-Mobile by 1.21%.
From July 31, 2018, to October 3, 2025, Verizon shares decreased by 15%. In comparison, AT&T's shares increased by 12%, T-Mobile's by 285%, and the S&P 500 by 138%.
New Street Research analyst David Barden noted that Verizon added 5 million postpaid phone lines since Vestberg became CEO, while the industry added approximately 55 million. This suggests that if Schulman performs better, Verizon could become more competitive and potentially impact AT&T and T-Mobile.
Barden added that Verizon's share of annual industry postpaid phone net adds has decreased from 20% to an average of 5% over the past four years. He anticipates potential price cuts from Verizon, a contrast to recent price increases.
UBS analyst John Hodulik suggested that a greater focus on subscriber growth at Verizon may affect growth at T-Mobile and AT&T, while also pressuring broadband trends at Comcast and Charter.
This is an important time for Verizon. With T-Mobile facing potential challenges and AT&T not exerting significant pressure, customer-friendly actions from Verizon could disrupt T-Mobile's growth. This may require Verizon to accept lower prices in the short term.
In addition to price reductions, Verizon could reassure the public by maintaining its physical stores and avoiding a fully digital model. Furthermore, Schulman should address issues such as unauthorized charges on customer bills and eliminate the tracking of certain metrics and monthly performance goals.
With a new CEO in place, Verizon has an opportunity to adopt ethical practices. Schulman should make it clear that Verizon will not tolerate such activities from its representatives. With T-Mobile potentially vulnerable, Verizon has a chance to capitalize.