Apple is addressing scratching issues on iPhone 17 Pro models in its stores, and the fix is considered important.

In 2016, Apple faced accusations of slowing down older iPhone models, like the iPhone 6 and 6S, through iOS updates. The goal was reportedly to prevent phones with aging batteries from unexpectedly shutting down during demanding tasks. The iPhone 6 and 6 Plus also experienced "Touch Disease," where a lack of reinforcement on integrated circuit chips led to cracked solder and malfunctioning touch input. This resulted in flickering gray lines or unresponsive screens for some users.

More recently, the iPhone 17 Pro and iPhone 17 Pro Max models have been subject to "scratchgate." Dark-colored demo units in Apple Stores were showing scratches despite frequent handling. Apple's response was similar to its reaction to "antennagate," deflecting responsibility.

Apple stated that the supposed scratches on the iPhone 17 Pro and 17 Pro Max were actually material transferred from the MagSafe risers used for display. To address this issue, Apple is modifying how iPhones are displayed in its stores, as the company wants to avoid potential customers being put off by blemishes.

The charging stands in Apple Stores will be updated with softer materials to prevent scratching when phones are removed and replaced. Silicone rings will also be used to keep the aluminum on the iPhone 17 Pro and 17 Pro Max from contacting the metal MagSafe stands.

In addition, Apple is implementing a more rigorous cleaning schedule for demo iPhones. Apple Store staff have been instructed to clean the demo units more thoroughly using a solution containing salt to remove residue from the MagSafe charging stands. These changes are meant to ensure that the iPhone 17 Pro and 17 Pro Max demos maintain a pristine appearance in stores.

The condition of the iPhone 17 Pro models in Apple Stores is especially important because some customers may be considering trading in their titanium iPhone 16 Pro or 16 Pro Max for the newer aluminum models, and concerns about scratching could deter them.

Some observers note that "#scratchgate" has been a distraction from more pressing issues related to the iPhone 17 series, such as the gap between Apple's on-device AI capabilities and those of Google and Samsung.

In other news, a new book called "Iconic Phones: Revolution at Your Fingertips" is scheduled for release in a few months. The book is described as a coffee table book that explores the technological advancements of the 21st century.