Apple is considering launching a new subscription service next year.

Rumors suggest the Cupertino giant is planning a new service that could expand its reach into personal health.

Apple has shifted health and fitness responsibilities to Services Chief Eddy Cue, possibly indicating progress toward the rumored Health+ subscription service.

Currently, third-party apps can write data to Apple Health. Apple may be preparing to integrate additional features directly into the Health app.

Subscription cost and features will likely influence adoption rates, though specifics are unknown.

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