Apple is likely planning a subscription service called "Health+" following the launch of its other "plus" subscriptions.

The reason behind Apple's potential "Health+" service name lies in the company's strategy of distinguishing free services from paid subscriptions. According to Mark Gurman, Apple uses the "plus" suffix to denote paid services that offer enhanced features compared to their free, pre-installed counterparts.

The Apple News app, which provides headlines for free, and the News+ subscription, which unlocks access to premium magazines and newspapers, are prime examples. Similarly, the basic Fitness app tracks daily activity, while Fitness+ offers guided video workouts for subscribers. The existing Health app, a free repository for health data, aligns with this pattern, making "Health+" a logical choice for a premium service with AI coaching and other advanced features.

This approach focuses on upselling services without removing existing free tools. Apple Music and Apple Arcade lack a "plus" designation as they are exclusively subscription-based with no free options.

The rebranding of Apple TV+ to simply Apple TV is confusing because it deviates from this naming convention by creating overlap with the Apple TV app and hardware. The decision to retain the "Fitness+" name makes sense because the free Fitness app remains integral to the Apple Watch experience, requiring the "plus" to differentiate the paid subscription service.

The "Health+" name is logical because Apple will not start charging users to view basic health data. The free Health app serves as a core element of the Apple Watch and a dashboard for personal data.

Reports suggest "Health+" would offer premium features like AI-driven nutrition plans, personalized workout suggestions, and comprehensive sleep analysis. It would transform the Health app from a passive data tracker into a proactive, paid coaching platform. This mirrors the Fitness+ model, suggesting the new service will likely include the "+" in its name upon launch.