Apple is reportedly planning premium pricing for its upcoming 2026 home hub and 2027 robot.

There are at least two first-of-a-kind smart home devices Apple is reportedly preparing to release over the next couple of years, and you're probably not going to like their prices.

Apple has reportedly delayed the launch of its first smart home hub with a screen multiple times.

Bloomberg's Mark Gurman reported that the Amazon Echo Show competitor was "completed nearly a year ago" and initially planned for release in March 2025, before being pushed to June and then October. Despite October not yet being over, a delay is expected.

The current plan is to introduce the 7-inch display device next spring alongside a "revamped version" of Siri. The multiple delays are allegedly due to Apple wanting to further refine the AI capabilities of the smart display to better compete with ChatGPT, Alexa, and Gemini.

Despite efforts to reduce production costs, the home hub is expected to cost around $350 in the US upon release.

This price is not competitive with the $90 Echo Show 5, the $150 Echo Show 8, the $220 Echo Show 11, and the $300 Echo Show 15, especially with discounts.

Apple will have to depend on brand loyalty and the improved software to ensure the product is successful, but loyalty was not enough to make up for the high cost of the non-screen HomePod.

Following the smart home hub, Apple is also planning to release an indoor security camera to rival Amazon's Blink, as well as a "tabletop robot" with a motorized arm.

The security camera could be available by the end of next year at an unconfirmed price. The robot, similar to the smart display, is estimated to cost in the "several-hundred dollar range."

The robot will feature a larger 9-inch touchscreen and the ability to move around to complete tasks. It is currently slated for a 2027 release, which may be delayed.

Apple is exploring new markets for the "post-iPhone era."

With the Vision Pro's consumer response not meeting expectations, Apple may focus more on the smart home industry. However, the first Siri-powered smart home hub may be too late and too expensive to compete with Amazon.