Apple's iPhone 18 Release Schedule: What's Coming and When - MacRumors

Since 2019, Apple has released a more affordable standard iPhone and a higher-end "Pro" variant, giving customers multiple flagship iPhones to choose from. Apple is deviating from its standard release timeline this year and splitting the iPhone 18 launch.

We aren't going to get all of the ‌iPhone 18‌ models in fall 2026, because Apple is holding the standard ‌iPhone 18‌ until spring 2027. If you want an iPhone in the traditional September timeframe, it's going to cost you this year.

Apple's three most expensive iPhones will be introduced at its iPhone event in September.

Multiple analysts agree the ‌iPhone 18 Pro‌ models are going to be more expensive than their ‌iPhone 17 Pro‌ counterparts. Memory supply shortages have driven up the cost of consumer DRAM, and Apple has to pay much more for memory.

Some of the increased cost will be offset by discounts Apple has negotiated on other components like the display, but an increase seems unavoidable after the June price hike on Macs and iPads.

Analysts have estimated a $100 to $300 price increase for both models. Current pricing starts at $1,099 for the ‌iPhone 17 Pro‌ and $1,199 for the ‌iPhone 17 Pro‌ Max.

Since there's no current foldable iPhone, there's no set price. Rumors suggest it'll cost between $2,000 and $2,500, and it could absorb some of the higher ‌iPhone 18 Pro‌ component costs.

After launching the ‌iPhone 18‌, iPhone 18e, and ‌iPhone Air‌ 2 in spring 2027, it's not clear if Apple will stick with the spring/fall split launch strategy or revert to its standard timing.

There are rumors of a 20th-anniversary iPhone coming in fall 2027, and it sounds like a higher-end device. Apple could opt to stick with the timing change it's making across 2026 and 2027 because it will better spread iPhone sales throughout the year.