Apple's planned iPhone 17 redesign might have some durability issues.

## Imperfect Debut

The iPhone 17 launch day is typically exciting for Apple enthusiasts. This year, however, some customers are expressing disappointment. Reports from Apple stores in Hong Kong, Shanghai, and London indicate that demo iPhone 17 units are already showing damage.

Specifically, the deep blue iPhone 17 Pro and Pro Max, along with the black iPhone Air, are showing scuffs and scratches after only a few hours on display. This is especially noteworthy because this generation features a significant redesign, with Apple promoting the new aluminum shell as having a more scratch-resistant finish. The issue quickly became popular on China's Weibo, with X users also posting photos of the damage.

Launch day problems can negatively impact a product's image for Apple. This situation is reminiscent of 2012's "Scuffgate" with the iPhone 5, which also involved easily scratched dark aluminum models. "Bendgate" with the iPhone 6 and antenna issues with the iPhone 4 have occurred as well.

Similarly, Samsung promotes the durability of its Galaxy S25 Ultra, which uses materials like a titanium frame and Corning Gorilla Armor 2 glass, but there have been reports of paint chipping. Last year's Galaxy Z Fold 6 models had similar problems, even with titanium finishes.

While no phone is completely scratch-proof, Apple's claims of a more resistant finish draw attention. This news is most relevant to early adopters interested in the new deep blue or black models. Customers may have to choose between showcasing the new design and protecting it from damage.

Dark, anodized aluminum is known for showing scuffs, so this situation isn't entirely unexpected. However, those who purchased a darker-colored iPhone this year may want to consider using a protective case or skin.

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