Apple's stock price moved significantly following its earnings report and iPhone sales forecast.
Apple's shares reacted strongly to the tech giant's announcements today.
Apple's iPhone sales totaled $209.59 billion for fiscal year 2025, a 4.2% increase from the $201.18 billion reported in fiscal year 2024. CEO Tim Cook anticipates even better results for the iPhone, projecting record company and iPhone revenue for the current quarter ending in December (fiscal Q1 2026).
The iPhone 17 series has had a strong start. Despite production cuts to the iPhone Air, sales of the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to surpass those of the iPhone 16 models.
The iPad generated $6.95 billion in revenue during fiscal Q4, remaining flat. Overall, iPad revenue for fiscal 2025 was $28.02 billion, up 5% year-over-year. Services, Apple's second-largest unit, saw a 15.1% increase to $28.75 billion in fiscal Q4. The Services unit's fiscal 2025 revenue was $109.16 billion, a 13.5% increase over the previous year.
Cook stated Apple was proud to announce a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services. Cook also said the company launched its best iPhone lineup ever, including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air. The company also launched AirPods Pro 3 and a new Apple Watch lineup, along with the MacBook Pro and iPad Pro with the M5 chip.
The Services unit, bolstered by 1.56 billion active devices, is important because it is not dependent on new iPhone sales.
Apple's Wearables, Home and Accessories division, which includes the Apple Watch, AirPods, and HomePods, reported $9.01 billion in fiscal Q4 sales, slightly less than the $9.04 billion from the same period last year. The division's fiscal 2025 revenue was $35.69 billion, a 3.6% decrease from the prior year.
Most regions, including the Americas, Europe, Japan, and the Rest of Asia Pacific, saw higher revenue for both fiscal Q4 and the entire fiscal year 2025. Greater China was the only area with a slight decrease in fiscal Q4 sales.
Apple's September quarter revenue reached a record $102.47 billion, a 7.9% increase from the $94.93 billion in fiscal Q4 of the previous year. Revenue for fiscal 2025 reached a record $416.16 billion, compared to $391.04 billion in fiscal 2024, representing a 6.4% increase. Fiscal Q4 net earnings were $27.47 billion, or $1.85 per share, a 90.7% increase from the previous year's $14.74 billion, or 97 cents per share.
Net income for fiscal 2025 was $112.01 billion, or $7.49 diluted per share, compared to $93.74 billion, or $6.08 diluted per share, for fiscal 2024, reflecting a 23.2% year-over-year increase in net profit.
CFO Kevan Parekh noted that the September quarter results capped off a record fiscal year, with revenue reaching $416 billion and double-digit EPS growth. He added that customer satisfaction and loyalty helped the company's installed base of active devices reach an all-time high across all product categories and geographic segments.
Following the strong earnings report and positive outlook, Apple's stock price increased by $6.38, or 2.35%, in after-hours trading, reaching a record high of $277.78. Earlier, the stock had risen by $1.70, or .63%, to $271.40. The stock is expected to reach an all-time high when regular trading begins Friday morning in New York.