Google is introducing a feature that lets users hide ads in search results, though only after they've scrolled past them.

Ads in Google Search may finally be a little less annoying.
AI continues to be very important in Google Search. The company has announced that the Sponsored label will now appear either above or below AI Overviews. As a result, users may have to scroll further down the page to bypass advertisements.
The Google Search update is being released to desktop and mobile users worldwide.
Is this the End for Google Search?
Ads are not the primary issue with Google. The search engine has become less useful, which has led to tests with other search engines and AI platforms. Hiding ads may help a little with scrolling, but it won’t fix the underlying problem.
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