Google Meet has a new feature designed to reduce stress when joining calls at the last minute.



The platform is catching up to Zoom and Teams with the introduction of this feature.
Google Meet is enhancing its video call experience with new AI-driven makeup options. Users can now select from 12 different virtual makeup styles to refine their appearance, ranging from simple to dramatic.
Responding to situations when a spur-of-the-moment video call arises and you're not camera-ready, Google Meet is expanding its "Touch-up" feature by incorporating 12 AI-powered makeup looks.
These are not typical filters that distort with movement. Google states that the AI technology ensures the makeup looks realistic and remains consistent, even when touching your face. Users can select from various looks to achieve a professional image or a more creative style.
This feature is disabled by default; users can activate it and choose their desired look on the web or mobile app. The selection will be saved for future meetings, offering a convenient solution for maintaining a polished look.
Remaining Competitive
Google isn't the first to offer virtual makeup. Microsoft Teams partnered with Maybelline to provide virtual makeup options for business users. Similarly, Zoom has offered "Studio Effects" for some time, allowing users to adjust eyebrows and lipstick, among other features.
This update illustrates Google's commitment to keeping Meet competitive as video calls become more common. For those in hybrid work environments, these features offer a simple way to feel confident on camera without needing extensive preparation for each call. It's a subtle feature that can significantly impact one's professional presentation.
Google isn't the first to offer virtual makeup. Microsoft Teams partnered with Maybelline to provide virtual makeup options for business users. Similarly, Zoom has offered "Studio Effects" for some time, allowing users to adjust eyebrows and lipstick, among other features.
This update illustrates Google's commitment to keeping Meet competitive as video calls become more common. For those in hybrid work environments, these features offer a simple way to feel confident on camera without needing extensive preparation for each call. It's a subtle feature that can significantly impact one's professional presentation.
Initially skeptical about virtual makeup effects, the provided examples demonstrate the effect's stability even when presenters touch their faces or introduce objects in front of the camera. This feature offers genuine utility, prioritizing convenience for early morning meetings or back-to-back calls, providing a quick way to ensure a presentable appearance.
The feature is optional and turned off by default. Users can enable it as needed. Currently, this feature is available to specific Google Workspace Business and Education tiers, as well as Google One and Google Workspace Individual subscribers.
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