Motorola's success in the foldable market suggests Samsung needs to rethink its approach, but there's still time to adjust.

The US market share for the Galaxy Z Fold 7 and Z Flip 7 is projected to fall between 2024 and 2025, and again in 2026. Motorola's share is expected to surge in 2025, then decline the following year.

The Galaxy Z Flip 7 FE may be to blame for Samsung's struggle to compete with Motorola. While the Z Flip 7 FE wasn't expected to be a top seller, its high price of $900 and limited availability on Samsung's website have hindered its success.

Samsung seems to be prioritizing experimental foldable designs over affordability, while Motorola's Razr (2025) and Razr Plus (2025) pose a threat.

Samsung should consider releasing a Galaxy Z Fold Fan Edition and restocking the Z Flip 7 FE at lower prices to appeal to more consumers.

The company appears to be focused on matching Apple's future products, but it is already ahead in the foldable market. While the Galaxy Z Fold 7 and Z Flip 7 are successful, cheaper foldable options could improve Samsung's sales.

If the Galaxy Z Flip 7 FE was more affordable, the Razr (2025) might not be as appealing. Motorola's success is tied to Samsung's failure to meet consumer needs, which is due to excessive focus on Apple.

The Z Flip 7 FE is a disappointment, similar to the Galaxy S25 Edge. Unlike ultra-thin phones, affordable foldables are viable.

Although forecasts from firms like Counterpoint Research are usually reliable, they can be inaccurate. Motorola's US foldable sales are expected to be steady or increase in 2026. Samsung might lose its market lead if it maintains high prices.

Motorola is unlikely to make radical changes soon, but with the Edge 70 coming soon, the next Razr could provide even more competition for Samsung. The 2026 sales forecast may be incorrect.