Production cuts for the iPhone Air are reportedly happening because the Pro models are more popular.

Ming-Chi Kuo has joined other sources in saying that Apple is reducing orders for the iPhone Air while increasing orders for its Pro versions. Production adjustments for the iPhone Air are reportedly being made in response to lower-than-expected demand for the device.

According to Kuo, the iPhone Air's demand has not met targets, which is causing the supply chain to decrease shipments and production capabilities. Most suppliers anticipate cutting capacity by over 80% by the first quarter of 2026, with certain components requiring longer lead times expected to be impacted as well.

Kuo suggests that the iPhone Air's situation reflects a broader trend in Apple's product strategy, driven by the Pro models. He argues that the Pro and standard models already satisfy most high-end user needs, limiting opportunities for Apple to develop new markets.

Despite this, it might be premature to consider the iPhone Air a failure, as market conditions can change. While the author finds the phone aesthetically pleasing and would opt for a Pro model for its enhanced battery, there is hope that the Air will still find an audience, given its attractive design.

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