Reportedly, one of the new iPhone models isn't selling well.

The demand for the new iPhones is better than expected, except for one model.
Enthusiasm for the iPhone 18's capabilities is building, thanks to the solid performance of the iPhone 17 series. Analysts predict that demand for upcoming iPhones will largely come from existing iPhone users who have older models needing upgrades.
Apple's potential success in 2026 hinges on a robust selection of six new devices. Though the exact models are unknown, they are expected to be the iPhone 18 series, a successor to the iPhone Air, the iPhone 17e, and the iPhone Fold.
iPhone Air Results as Expected
The market's reaction to the iPhone Air indicates that Apple made several compromises with this model. Similar to the Galaxy S25 Edge, the slim phone is doing better than anticipated, but its battery life is still shorter than what many consumers want. Despite this being a developing smartphone trend, the thin phone may not bring Apple significant success, even if its overall performance remains positive.
"Iconic Phones" to Arrive this Fall!
Coming in just a couple of months is "Iconic Phones," a beautifully illustrated book that explores some of the most unique and unforgettable phones from the past 20 years. The book has been in development for over a year.
"Iconic Phones: Revolution at Your Fingertips" is an essential coffee table book for any phone enthusiast. It recounts the stories of over 20 popular phones, providing a memorable look at the technological advancements that have changed our lives. Sign up now for an early discount.
Coming in just a couple of months is "Iconic Phones," a beautifully illustrated book that explores some of the most unique and unforgettable phones from the past 20 years. The book has been in development for over a year.
"Iconic Phones: Revolution at Your Fingertips" is an essential coffee table book for any phone enthusiast. It recounts the stories of over 20 popular phones, providing a memorable look at the technological advancements that have changed our lives. Sign up now for an early discount.