Rumors about the Apple Watch Ultra 3's price are circulating before its expected launch.

Apple will reportedly maintain its current pricing for its smartwatches this year, despite predictions of price increases for some iPhone 17 models. The Apple Watch Ultra 3 is expected to have a starting price of $799, matching its predecessor.

Like the previous model, the Watch will likely come in one size. The version with a Titanium Milanese Loop band is the only more expensive option for the Ultra 2, priced at $899, $100 more than the base model.

The Apple Watch Ultra 2 had the same cost as the original Apple Watch Ultra. Apple has now kept its pricing consistent for three generations of the premium watch. This makes sense, as the price is already relatively high for a smartwatch.

Samsung, Apple's primary competitor, also sells a Galaxy Watch Ultra. The first Galaxy Watch Ultra was released in July 2024, and a second-generation model with minor updates, such as a new color and increased storage, was released in July 2025.

Samsung has maintained the same price for both Galaxy Watch Ultra versions.

The Apple Watch Ultra 2 is more expensive than Samsung's Ultra smartwatch. It is also generally pricier than other brands, excluding luxury smartwatches like Tag Heuer.

Google's Pixel Watch 4, which is not an Ultra-branded model, starts at $349, which is $50 less than the regular Apple Watch Series 10.

For those unable to pay the full $799 for a new Apple Watch Ultra 3, major carriers like Verizon, AT&T, and T-Mobile may offer trade-in deals at launch. The trade-in value will vary depending on the condition and model of the old smartwatch.

Carriers sometimes provide bundle discounts when a new phone is purchased with a smartwatch. Apple also frequently offers trade-in discounts, and estimates can be found on their website.

Even without a price increase, the Apple Watch Ultra 3 will be an expensive smartwatch. Potential buyers may wonder if the premium price is worth it.

While rumors suggest only minor upgrades, some changes are expected. The watch is expected to maintain its size and design but have smaller bezels, which will result in a larger screen. It will also have a new, faster chip, and a brighter display.

The smartwatch is also rumored to have new connectivity options, such as satellite connectivity for Emergency SOS and 5G internet connectivity.

Apple's decision to keep pricing consistent is reasonable, given that no significant redesign or groundbreaking features are expected. The watch's durability, extensive features, large display, and extended battery life make it worthwhile for outdoor enthusiasts. The Series 11, which is expected to start at $399 and be revealed on September 9, is available for more casual users.