Samsung is encouraging Galaxy phone users to take fewer photos.
Almost 50% of people feel "pressure" to capture "the perfect photo".
Here is the result:
Notice the difference?
In the second image, the background traffic has been removed. This makes the photo more visually appealing and saved the photographer time. Waiting for the traffic to clear might have taken too long, and the ideal moment could have passed.
Great photography often depends on capturing the perfect moment with the right elements. It can be disappointing when distractions interfere. Smartphones allow us to capture these moments, but it's important not to focus so much on getting the perfect image that we miss the experience. The One Shot Challenge aims to help people capture memories and enjoy them, knowing that Generative Edit can refine the details later.
– Tom Craig, photographer, for Samsung, November 2025
New research from Samsung in Europe indicates that taking photos can detract from the present moment. Many people feel pressured to capture the perfect shot but wish they could focus more on being present.
The study also revealed common frustrations with photos, such as unwanted objects or shadows. However, most people don't use AI tools to fix these issues. Respondents admitted that focusing on taking pictures has caused them to miss important experiences, highlighting the conflict between documenting memories and fully experiencing them.
The use of generative AI in photography raises questions. Tools like Generative Edit can be useful for removing distractions in photos. For instance, if someone enters the frame and disrupts the shot, generative fill tools can help.
Great photography often depends on capturing the perfect moment with the right elements. It can be disappointing when distractions interfere. Smartphones allow us to capture these moments, but it's important not to focus so much on getting the perfect image that we miss the experience. The One Shot Challenge aims to help people capture memories and enjoy them, knowing that Generative Edit can refine the details later.
– Tom Craig, photographer, for Samsung, November 2025
Great photography often depends on capturing the perfect moment with the right elements. It can be disappointing when distractions interfere. Smartphones allow us to capture these moments, but it's important not to focus so much on getting the perfect image that we miss the experience. The One Shot Challenge aims to help people capture memories and enjoy them, knowing that Generative Edit can refine the details later.
– Tom Craig, photographer, for Samsung, November 2025
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