Samsung is facing criticism for pre-installing an unremovable app on some Galaxy phones.
Is it spyware or is it bloatware? Samsung needs to be more transparent.
The "AppCloud" application, created by the Israel-based ironSource, is now under Unity, a U.S.-based company focused on interactive experiences across platforms. Due to a partnership with ironSource, "AppCloud" is pre-installed on some Samsung Galaxy phones. The app collects user biometrics, IP addresses, location data, and device identifiers, potentially without explicit user permission.
Complete removal of "AppCloud" from Galaxy A and M series phones may require actions that could invalidate the device's warranty. To reduce risks associated with the app, users can use app whitelisting, given "AppCloud's" ability to install other software.
Businesses should audit Samsung devices for unauthorized downloads from "AppCloud" and other sources. Even individual users of Galaxy A and M phones should check for unexpected app installations.
"AppCloud" has been described as both spyware and a marketing tool, gathering user data to suggest app installations. In May, the digital rights group SMEX, based in Beirut, sent Samsung an open letter addressing the application.
SMEX stated on its website that despite privacy and security concerns, Samsung has not been transparent about "AppCloud's" functionality, data collection, or opt-out options. The letter requests clarity, accountability, and open communication, emphasizing users' rights to understand what is installed on their devices and how their data is utilized.
SMEX's open letter included the following requests for Samsung:
Publish the full privacy policy and data practices of AppCloud for easy user access.
Provide a simple way for users to opt out of AppCloud and remove it without affecting device function or warranty.
Explain the decision to pre-install AppCloud on all A and M series devices in the WANA region.
Reconsider pre-installing AppCloud on future devices, respecting the right to privacy under Article 12 of the Universal Declaration of Human Rights.
SMEX also seeks a meeting with Samsung to discuss data protection practices in the WANA region.
The central question is whether "AppCloud" is a legitimate threat or just a marketing app that SMEX's letter has portrayed as spyware. Some countries are reportedly considering banning Samsung phones. By making the removal of this bloatware difficult and lacking transparency, Samsung has generated controversy. The next move lies with Samsung.