Samsung is reportedly working on a new line of "DeepPix" camera sensors.

Samsung may be developing a new series of camera sensors. The firm has applied for a trademark for "Samsung DeepPix," which suggests it may move away from its established ISOCELL brand. This could signify significant hardware improvements to the cameras in Samsung phones.

**A Possible New Image Sensor: Samsung DeepPix**

Samsung has filed trademark applications for Samsung DeepPix in Argentina, the US, and Europe. The filings describe DeepPix as a CMOS image sensor, which indicates it is camera hardware rather than software or features.

Samsung currently offers 36 ISOCELL sensors. While its flagship phones achieve good image quality, the company has been using similar camera hardware across several generations of phones. A new sensor brand with a new structure could represent a major shift away from this trend.

**DeepPix and a Potential Change in Samsung's Camera Approach**

This development comes as Samsung's camera division faces increasing pressure. Sony recently released the LYT-901, a large 1/1.12-inch 200 MP sensor that uses QQBC pixel binning, and OmniVision unveiled its 1/1.1-inch 200 MP OVB0D sensor with high full-well capacity and 108 dB HDR. Several Chinese phone makers are expected to use these sensors in 2026.

Meanwhile, there are reports that Samsung will continue to use the 1/1.3-inch ISOCELL sensor in the Galaxy S26 Ultra, a decision reportedly made by management to control costs and stabilize profits. With competitors preparing for next-generation image sensors, Samsung may need to plan ahead.

DeepPix could be a new sensor design intended to redefine the camera roadmap for Galaxy phones.

**Which Samsung Phone Might Feature DeepPix First?**

It is too early to say which device will get it. The application only confirms a trademarked name for a potential image sensor. Any details beyond that are only speculation.

Samsung's upcoming models include the Galaxy A57, Galaxy S26 series, Galaxy Z Flip 8, and Galaxy Z Fold 8. However, the trademark filings don't specify whether DeepPix is for smartphones, tablets, laptops, or other devices. Samsung often trademarks new brands well before launch, so the first device to use it might be one or two years away.

Currently, DeepPix seems to be a signal that Samsung is looking to overcome the limitations of its current camera systems.