Samsung released a new ad that mocks Apple.

Samsung has a foldable and is ready to remind everybody that Apple doesn’t offer one.

Samsung's advertising has often taken aim at Apple. In 2011, Samsung mocked the long lines at Apple Stores. Later, a Galaxy S5 advertisement criticized the iPhone's battery, labeling users as "wall huggers." More recently, Samsung's UnCrush ad for the Galaxy S9 Tab responded to Apple’s controversial iPad Pro M4 ad, which featured a hydraulic press destroying art tools.

Apple's AI advancements have created opportunities for such ads. Despite announcing Apple Intelligence alongside the iPhone 16, Apple trails Samsung's Gemini-powered Galaxy AI. There are reports that Apple may partner with Google to use Gemini to improve Siri with AI.

Such ads are a mixed bag. While they may be a simplistic way to promote products, it would be preferable to showcase the features of a Galaxy Z Fold 7 independently. Still, these ads are often lighthearted.

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