Samsung's value has reached a new peak, driven by AI and memory chip technology.
Samsung's stock hits an all-time record high in Seoul.
According to Shawn Oh, an equity trader at NH Investment & Securities Co., Samsung's challenges in supplying Nvidia with high-bandwidth memory are being resolved, alongside significant AI investments. Nvidia and Samsung are reportedly nearing agreement on supply quantities, pricing, and timelines. Samsung is also poised to profit from a projected upswing in the memory chip market, including DRAM and NAND, due to anticipated shortages driving prices upward.
Morgan Stanley increased its Samsung target by 14% to 111,000 won ($77.65 USD). Reaching this target would require a 17.7% rise from Samsung's current price. The firm's analysts cited expectations for higher memory chip prices in the fourth quarter as the reason for the increased target. They foresee continued demand into 2026, suggesting considerable stock upside.
South Korea's stock market has performed strongly this year. Samsung's shares had their best September since 2020 last month. Shares of SK Hynix, a competitor, have increased by 146% in 2025, and the Kospi index is up 50%.
Karobaar Capital LP's chief investment officer, Haris Khurshid, noted Samsung's entry into AI. He said that investors believe Samsung is now part of the AI trend, leading to a rush to adjust valuations.
Other analysts attributed the prior week's market surge to reports of Samsung renewing partnerships with Qualcomm and Intel. Speculation suggests Samsung Foundry has improved its 2nm process node yield. Qualcomm, based in San Diego, will reportedly allow Samsung Foundry to produce a special "for Galaxy" version of the Snapdragon 8 Elite Gen 5 application processor due to this progress.
AI is a dominant topic in technology currently. Nvidia, valued at $4.5 trillion, is now the most valuable U.S. listed company. Apple previously held the top position for many years, achieving valuations of one, two, and three trillion dollars first. Nvidia was the first to reach $4 trillion.
Samsung's shares faced profit-taking in South Korea on Monday morning, falling 2,800 won ($1.96 USD), or 2.97%, to 91,600 ($64.15 USD). In 2021, retail investors drove Samsung's shares to an all-time high amid the pandemic. This time, foreign investors have been steadily buying the stock, possibly capitalizing on AI stock momentum.
Alphabet, Google's parent company, is considered an AI stock and reached its all-time high last month at $256.70. The performance of Alphabet's shares is reflective of its Gemini AI model. Samsung benefits from its work with companies like Nvidia on AI accelerators and its memory chip business, which analysts predict is entering a Supercycle.
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