T-Mobile may be changing significantly as more representatives leave.

All signs seem to indicate that T-Mobile is trying to become an all-digital carrier like Visible, but with some major differences.
Reports indicate that multiple T-Mobile employees have recently resigned due to the T-Life application. These are experienced sales representatives who cite pressure to meet monthly targets and a T-Mobile requirement that they handle a certain percentage of transactions through the T-Life app. Failure to meet this quota could lead to termination.
One former employee posted on social media about resigning after 8.5 years with the company, stating that T-Mobile is no longer a career but "a shitty job" due to the intense T-Life push. Another former representative with six years of experience also attributed their departure to T-Life, stating that the app was designed to reduce staff numbers, and as a result, "only the good people" are leaving.
The T-Life push encourages customers to manage accounts, upgrade devices, and add lines via the app. Increased pressure on representatives is leading to more resignations, which could lead to store closures and staff reductions. Rumors about the possible departure of CEO Mike Sievert are also circulating.
Sievert recently sold 22,500 shares for approximately $5.63 million, at a share price of $250. He still holds 336,222 shares worth about $84 million. A transition to a digital model could increase the company's stock value by eliminating overhead expenses related to stores and commissions.
T-Mobile could become a fully digital carrier, similar to Verizon's Visible. However, T-Mobile owns its infrastructure, while Visible is an MVNO that buys wireless service from Verizon.
There has been no official announcement of a shift to a fully digital business, but signs suggest it is happening. Since John Legere became CEO in 2012, T-Mobile has grown substantially. The company eliminated contracts and phone subsidies, created the "Un-carrier" brand, and offered perks such as free Netflix and T-Mobile Tuesday rewards.
Under Legere, T-Mobile chose mid-band spectrum for its 5G network, while Verizon and AT&T initially used high-band spectrum. T-Mobile acquired Sprint for $26.5 billion to gain access to Sprint's 2.5GHz spectrum. T-Mobile's mid-band strategy helped it become an early leader in 5G, leading Verizon and AT&T to invest heavily in mid-band spectrum.
The changes at T-Mobile have made it unrecognizable to those who have followed the company for many years.
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