The article questions Apple's current focus on the iPad.

Apple is not expected to hold a product launch event this week or this year. Instead, the company may announce new devices, such as the next iPad Pro, through a press release. This would be an unusual move, prompting questions about the future of the iPad line.

Currently, Apple offers several iPad models, including the standard 11-inch iPad, two 2025 iPad Air models with M3 chips, the seventh-generation iPad mini, and the 11 and 13-inch iPad Pros with M4 chips released in May 2024, with updated versions anticipated soon. Despite this lineup, iPads may be losing prominence within Apple's product range.

While some may argue this has always been the case, the hype around the 2020 iPad Pro with LiDAR technology suggests otherwise. Although the iPad portfolio may not receive as much attention as the iPhone, the disparity seems to be growing. iPad commercials are rare, while AirPods and Apple Watches receive significant marketing, potentially downgrading the iPad's status.

Despite the iPad's industry leadership, the new M5-powered iPad Pro may not receive a major launch. In Q2 2025, Apple held around a third of the tablet market, slightly lower than the 36.6 percent share in the same period last year when the previous iPad Pro was released, surpassing Samsung and Lenovo.

Increased competition in the tablet market could motivate Apple to enhance its advertising and innovation for the iPad line. The iPad faces issues such as the 60Hz refresh rate on the 2025 iPad Air, a largely unchanged iPad Pro design, and the A16 Bionic chip in the 2025 iPad.

Despite these compromises, criticizing the upcoming iPad Pro (M5) is difficult when competitors like the Galaxy Tab S11 Ultra include features like a notch and a MediaTek SoC at a starting price of $1,200.

Apple may be focusing on projects like the foldable iPhone, expected next year, and a potential foldable iPad, which could combine tablet and Mac features at a high cost.

While a foldable iPad is unlikely to replace conventional iPads, Apple's past decisions, such as the Vision Pro, suggest that the new iPad Pro generation might be a lower priority, potentially leading to future regrets.

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