The iPhone Air's success is contrasted with the Galaxy S25 Edge's failure.
Did we collectively forget about the Galaxy S25 Edge?
## The Galaxy S25 Edge: A Quickly Diminishing Presence?
It has been approximately six months since Samsung officially launched the Galaxy S25 Edge. Do you recall that particular model in the S25 lineup?
To be frank, the Galaxy S25 Edge was an interesting experiment that generated some initial excitement, thanks to Samsung's effective pre-release marketing.
Upon its release, it garnered reviews and attracted a specific segment of consumers, including Samsung loyalists and tech enthusiasts. Now, its presence seems diminished in the market.
This is not to imply it is a poor product, as many users remain satisfied. However, some customers returned it, deeming it not worth its $1,100-$1,200 price range.
Meanwhile, the iPhone Air continues to create considerable interest.
It is worth noting that neither phone is performing well in sales.
Reports indicate that the Galaxy S25 Edge sold around 1.3 million units in its first three months. While seemingly substantial, this figure apparently fell short of expectations, leading Samsung to reconsider future Galaxy S26 Edge models. The situation remains uncertain.
Apple's iPhone Air sales figures remain undisclosed, though reports suggest a 10% reduction in production. Insiders claim Apple anticipated the Air to be a niche product with limited sales, yet the production slowdown indicates that sales projections were not met.
Why does the iPhone Air seem to be performing better?
Inquiries on the matter often yield the simple response: "Because it's an iPhone," often accompanied by a shrug.
While technically accurate, this explanation is insufficient. What elements make the iPhone Air appear more appealing, especially for those seeking a slim phone?
The iPhone Air is notably thinner.
When creating an ultra-thin phone, precision is key. While the Galaxy S25 Edge is indeed slim, it lacks a significantly thinner appearance compared to the S25 Plus.
The iPhone Air boasts an additional .16mm reduction in thickness, which may seem negligible. However, paired with its refined, beveled frame, it gives a noticeably slimmer impression than the S25 Edge.
The timing of iOS 26's release was strategic. The updated operating system, with its "Liquid Glass" interface, complements the super-thin, all-screen design of the iPhone Air. It evokes a sense of futuristic technology reminiscent of clear glass communication devices seen in science fiction.
Conversely, the One UI on the Galaxy S25 series retains a similar aesthetic. With its somewhat opaque textures, saturated colors, and practical interface, it lacks the novelty or intrigue that can sway potential buyers. When presented side-by-side in a store, the iPhone Air has a strong advantage.
Apple has cultivated a reputation as a premium fashion brand. Therefore, the launch of a super-thin iPhone resonated with those who view technology as an accessory.
While Samsung is also a premium brand, it is positioned differently, emphasizing cutting-edge technology. Samsung flagships prioritize numerous cameras, stylus compatibility, enhanced features, and superior displays.
The iPhone Air announcement prompted excitement from Apple users. In contrast, the Galaxy S25 Edge announcement prompted questions about battery life from Samsung's dedicated fanbase.
Samsung may be focusing on the wrong priorities.
Despite aiming for a stylish, slim design, Samsung seemingly couldn't resist adding more features. The Galaxy S25 Edge boasts more features than the iPhone Air, including an additional camera, stereo speakers, and a larger battery.
Tech enthusiasts may argue the Galaxy S25 Edge is superior in specifications. However, the target audience for an ultra-thin, stylish phone prioritizes form over function.
Apple streamlined the iPhone Air to essential features. It has one competent camera, and one acceptable speaker.
The device features a visually appealing screen powered by an A18 Pro processor ensuring smooth operation of iOS 26. The target demographic is unconcerned with any GPU reduction.
Therefore, Samsung may discontinue its Edge line. However, if they continue the line, they should fully embrace the concept, appealing to those who value sleekness over features. Tech enthusiasts can still choose the Galaxy S26 Plus and Ultra.