Verizon's disappointing third quarter results have led to questions about whether its latest strategy is sufficient.
Verizon doesn't want to lose any more customers to rivals.
"We will rapidly shift to a customer-first culture, one that thrives on delighting our customers. These will not be incremental changes," said Verizon CEO Dan Schulman in October 2025.
"We will rapidly shift to a customer-first culture, one that thrives on delighting our customers. These will not be incremental changes," said Verizon CEO Dan Schulman in October 2025.
"We will rapidly shift to a customer-first culture, one that thrives on delighting our customers. These will not be incremental changes," said Verizon CEO Dan Schulman in October 2025. The company plans to provide better value to customers, acknowledging that raising prices caused dissatisfaction. Verizon also intends to simplify its service plans, suggesting potential changes.
"In the last several years, despite our investment in network excellence, we have consistently lost market share. Today, that changes. We will leverage our network excellence to increase our share of net adds," said Verizon CEO Dan Schulman in October 2025.
"In the last several years, despite our investment in network excellence, we have consistently lost market share. Today, that changes. We will leverage our network excellence to increase our share of net adds," said Verizon CEO Dan Schulman in October 2025.
To retain customers, the company intends to compete more aggressively with rivals. Verizon will also accelerate its strategy of combining mobility and broadband services.
"Verizon will no longer be a hunting ground for competitors," said Verizon CEO Dan Schulman in October 2025.
"Verizon will no longer be a hunting ground for competitors," said Verizon CEO Dan Schulman in October 2025.
Verizon aims to improve efficiency by cutting costs and streamlining operations to invest more in growth, similar to T-Mobile.
This is a critical juncture for Verizon.
After losing subscribers, Verizon recognizes the limits of relying on high-value customers unaffected by price changes. T-Mobile is close to surpassing Verizon as the largest carrier in the US.
This realization may be beneficial for the company. T-Mobile's growth continues despite raising prices, owing to its previously low rates.
Customers are becoming dissatisfied with the major carriers, and Verizon could benefit from these losses if it transforms itself.
However, the situation is complex.
While Schulman emphasizes network quality, T-Mobile currently has the advantage in 5G technology. Verizon needs to keep up with T-Mobile in technological advancements and provide better value.