Verizon's Visible brand of mobile service will soon be available in Best Buy stores.

Visible is a mobile virtual network operator (MVNO) owned by Verizon. As an MVNO, Visible doesn't have its own network infrastructure. Instead, it leases wireless capacity from Verizon at wholesale prices and then sells it to consumers.

Visible operates entirely online; it has no physical stores. Customers manage their accounts, add or remove lines, and upgrade phones through the Visible app, available on iOS and Android.

Subscribers can now sign up for Visible through BestBuy.com. The retailer's website allows customers to check device compatibility or shop for unlocked phones that work with Visible. The Visible SIM Kit includes both an eSIM activation code and a physical SIM card, so it is compatible with both types of devices. The kit guides users through the appropriate SIM installation process.

Starting September 28th, Visible will be available in Best Buy stores nationwide, marking the digital carrier's entry into physical retail. This allows subscribers to retain the benefits of a digital wireless provider, such as 24/7 account management, while also providing in-person assistance at over 1,000 Best Buy locations.

Visible states that its core principles remain unchanged.

Joining Visible through Best Buy offers savings of $5 per month on the Visible+ plan for 12 months, reducing the price to $30 per month. There is also a discount of $10 per month for a year on the Visible + Pro plan, bringing it down to $35 per month. Both plans include unlimited 5G UltraWideband service, leveraging Verizon's 5G network, which covers 99% of the U.S. population. Unlimited hotspot service is also included.

Visible also provides a $25 per month plan with unlimited service. While the Visible+ plans offer Verizon's UltraWideband 5G, the basic Visible plan uses Verizon's 5G Nationwide service.

Best Buy's Visible webpage lists phones for purchase, such as the Samsung Galaxy S25 Ultra, Samsung Galaxy Z Fold 7, Moto Razr Ultra 2025, OnePlus 13R, and older iPhone models. Customers can also use Visible Inner Circle, a group plan that enables friends and family to combine for additional monthly savings. Both individual and Inner Circle plans for Best Buy customers are available through the Visible website.

Visible offers 24/7 chat support for assistance. The company says that service activation takes less than 15 minutes, whether done online or in a Best Buy store.

In other news, "Iconic Phones: Revolution at Your Fingertips," a coffee table book exploring the tech revolution of the 21st century, is set to be released in a few months.