X will now keep playing videos even when you navigate away from them.

X is piloting a revised link interface on iOS to improve follower interaction with shared links.

Content creators have often noted that posts including links typically experience less engagement. This is because the web browser obscures the original post. As a fix, the initial post will now reduce in size to the bottom of the screen, remaining accessible for interaction. The change aligns with Elon Musk's ambition for X to become a comprehensive platform for reading, shopping, communication, and browsing.

The update intends to improve the performance of posts containing links by keeping users within the app rather than directing them to external browsers. By doing so, the algorithm may gain a better understanding of user preferences.

In related news, Elon Musk has announced plans to enhance X’s recommendation algorithm. Within approximately six weeks, conventional engagement metrics such as likes and replies may be removed from the algorithm.

Instead, Grok, X’s integrated AI, will assess over 100 million posts and videos daily to forecast user interests. The method Grok will employ remains to be seen.

X's strategy to give AI control over content surfacing is not new, but it is progressing. By having Grok analyze all platform content, the system aims to recommend posts that users might find appealing, even from less-followed accounts.

However, this degree of AI influence presents potential risks. While it could enhance X's efficiency and personalization, concerns about bias and oversight arise, particularly given Grok's previous content choices.

Additionally, "Iconic Phones: Revolution at Your Fingertips," a book about memorable phones from the past two decades, is scheduled for release this fall. The book will showcase over 20 devices and explore the evolution of mobile technology. Sign-ups for an early-bird discount are available.

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