YouTube is launching an AI tool to help creators combat deepfakes.
YouTube Partner Program members will be able to protect their likenesses from AI-generated slop.
Although AI has not yet resolved major global issues, the increase in AI-generated videos, including deepfakes, has created a need for tools to protect individual likenesses. YouTube has now introduced such a tool.
YouTube Introduces Likeness Detection Tool to Combat Deepfakes
YouTube has officially released its AI likeness detection tool. This feature enables creators to identify AI-generated or manipulated videos that use their facial likeness without permission, allowing them to manage and request the removal of these videos.
YouTube aims to help creators protect their identities and prevent audience deception from deepfakes. The tool will be available to YouTube creators within the YouTube Partner Program, rolling out in the coming weeks, with access for all monetized creators by January 2026.
How to Use the Likeness Detection Tool
The tool is located in the content detection tab within YouTube Studio. Creators must complete an identity verification process, which includes submitting a photo ID and a selfie video. Once verified, creators will receive alerts about AI-generated videos using their likenesses.
YouTube Studio will display a list of unauthorized videos, providing details such as the channel, title, and views for each video. The tool will highlight the specific segments where the creator's likeness appears and allow them to submit a removal request.
Just the Beginning
With the rise of applications like Sora, deepfakes pose a growing concern. YouTube's initiative is a positive initial step, but AI likeness misuse can affect more than just famous individuals. Furthermore, some may find it unfavorable to provide a photo ID and biometric data as a safeguard against AI misuse.
Additional measures for AI-generated videos, such as a separate feed or prominent disclaimers, could be beneficial. While this might not eliminate deepfakes, it could reduce the need to explain a video's inauthenticity.
The tool is located in the content detection tab within YouTube Studio. Creators must complete an identity verification process, which includes submitting a photo ID and a selfie video. Once verified, creators will receive alerts about AI-generated videos using their likenesses.
YouTube Studio will display a list of unauthorized videos, providing details such as the channel, title, and views for each video. The tool will highlight the specific segments where the creator's likeness appears and allow them to submit a removal request.
Just the Beginning
With the rise of applications like Sora, deepfakes pose a growing concern. YouTube's initiative is a positive initial step, but AI likeness misuse can affect more than just famous individuals. Furthermore, some may find it unfavorable to provide a photo ID and biometric data as a safeguard against AI misuse.
Additional measures for AI-generated videos, such as a separate feed or prominent disclaimers, could be beneficial. While this might not eliminate deepfakes, it could reduce the need to explain a video's inauthenticity.
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We may earn a commission if you make a purchase
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We may earn a commission if you make a purchase