YouTube is launching an AI tool to help creators combat deepfakes.


YouTube Partner Program members will be able to protect their likenesses from AI-generated slop.
Although AI has not yet resolved major global issues, the increase in AI-generated videos, including deepfakes, has created a need for tools to protect individual likenesses. YouTube has now introduced such a tool.
YouTube Introduces Likeness Detection Tool to Combat Deepfakes
YouTube has officially released its AI likeness detection tool. This feature enables creators to identify AI-generated or manipulated videos that use their facial likeness without permission, allowing them to manage and request the removal of these videos.
YouTube aims to help creators protect their identities and prevent audience deception from deepfakes. The tool will be available to YouTube creators within the YouTube Partner Program, rolling out in the coming weeks, with access for all monetized creators by January 2026.
How to Use the Likeness Detection Tool
The tool is located in the content detection tab within YouTube Studio. Creators must complete an identity verification process, which includes submitting a photo ID and a selfie video. Once verified, creators will receive alerts about AI-generated videos using their likenesses.
YouTube Studio will display a list of unauthorized videos, providing details such as the channel, title, and views for each video. The tool will highlight the specific segments where the creator's likeness appears and allow them to submit a removal request.
Just the Beginning
With the rise of applications like Sora, deepfakes pose a growing concern. YouTube's initiative is a positive initial step, but AI likeness misuse can affect more than just famous individuals. Furthermore, some may find it unfavorable to provide a photo ID and biometric data as a safeguard against AI misuse.
Additional measures for AI-generated videos, such as a separate feed or prominent disclaimers, could be beneficial. While this might not eliminate deepfakes, it could reduce the need to explain a video's inauthenticity.
The tool is located in the content detection tab within YouTube Studio. Creators must complete an identity verification process, which includes submitting a photo ID and a selfie video. Once verified, creators will receive alerts about AI-generated videos using their likenesses.
YouTube Studio will display a list of unauthorized videos, providing details such as the channel, title, and views for each video. The tool will highlight the specific segments where the creator's likeness appears and allow them to submit a removal request.
Just the Beginning
With the rise of applications like Sora, deepfakes pose a growing concern. YouTube's initiative is a positive initial step, but AI likeness misuse can affect more than just famous individuals. Furthermore, some may find it unfavorable to provide a photo ID and biometric data as a safeguard against AI misuse.
Additional measures for AI-generated videos, such as a separate feed or prominent disclaimers, could be beneficial. While this might not eliminate deepfakes, it could reduce the need to explain a video's inauthenticity.
Relive the most iconic and unforgettable phones from the past 20 years! Iconic Phones is a stunningly illustrated book we’ve been crafting for over a year—and it’s set to launch in just a couple of months!
Recommended Stories
Iconic Phones: Revolution at Your Fingertips is the ultimate coffee table book for any phone enthusiast. Featuring the stories of more than 20 beloved devices, it takes you on a nostalgic journey through the mobile revolution that transformed our world. Don’t miss out—sign up today to lock in your early-bird discount!
Travel Easy with Nomad eSIM – 25% Off
Data-only plans & global coverage - enter code IPHONE25 or sign up to receive the discount automatically
We may earn a commission if you make a purchase
Check Out The Offer
Travel Easy with Nomad eSIM – 25% Off
Data-only plans & global coverage - enter code IPHONE25 or sign up to receive the discount automatically
We may earn a commission if you make a purchase
Check Out The Offer
Data-only plans & global coverage - enter code IPHONE25 or sign up to receive the discount automatically
We may earn a commission if you make a purchase
Data-only plans & global coverage - enter code IPHONE25 or sign up to receive the discount automatically
We may earn a commission if you make a purchase